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How to Become: A Features Editor
Bobbi Brown; Conna Walker, Founder of House of CB and Mistress Rocks; Mariya Dykalo, Creative Director at Aspinal of London; Jo Malone CBE; Maria Hatzistefanis, Founder of Rodial Beauty; Samantha and Nicola Chapman, Founders of Real Techniques; Grace Beverley, Founder of TALA & SHREDDY; Bernicia Boeteng; actress Ella Balinska; Alexia Inge, Co-founder of Cult Beauty, Mille Kendall MBE, CEO of The British Beauty Council and Whitney Bromberg Hawkings, founder of FLOWERBX are just some of the names Phadria interviewed in her first year as an editor with 0 industry experience and no journalism degree, just a love for storytelling and a vision to make the women and men behind the biggest brands and decisions in the world, seen and heard.
In this live, 2-day virtual masterclass, on Friday 2nd and Saturday 3rd May 2025, journalist and editor Phadria Prendergast becomes your mentor and teaches you the ins and outs of features editing — the unconventional way. Whether you’re an aspiring journalist, a curious writer, or dreaming of running the features desk or your own magazine, this masterclass is your all-access blueprint to getting started, giving you 6 hours in total of knowledge, from the comfort of your home, wherever you are in the world.
DETAILS:
Day One: Friday 2nd May 2025
5:00 - 8:00 PM (British Summer Time)
12:00 - 3:00 PM (Eastern Daylight Time)
9:00 - 12:00 PM (Pacific Daylight Time)
8:00 - 11:00 PM (Gulf Standard Time)
9:30 - 12:30 AM (Indian Standard Time)
Day Two: Saturday 3rd May 2025
5:00 - 8:00 PM (British Summer Time)
12:00 - 3:00 PM (Eastern Daylight Time)
9:00 - 12:00 PM (Pacific Daylight Time)
8:00 - 11:00 PM (Gulf Standard Time)
9:30 - 12:30 AM (Indian Standard Time)
Included in the masterclass:
A live interview between Phadria and a feature
A 30-minute Q&A segment with Phadria
By the end of this masterclass, you’ll learn:
How to be a features editor for digital, print or podcast.
How to structure emails and social media messages that actually get responses.
The platforms you need to find the right contact details.
How to find contact details if you’re on a budget or resources are limited.
The art of research and finding the right angles.
How to speak to publicists and managers.
How to plan and execute a photoshoot.
How to construct compelling interview questions.
How to carry out an interview, ensuring the conversations flows and that you get the answers you’re looking for.
How to transcribe quickly and efficiently.
Basic editing and proofreading.
How to craft the story you’re telling and the different feature types including question and answer format, longform and profiles.
How to pitch your feature idea to a magazine, publication or editor.
How to build a basic online portfolio to showcase your work.
At the end of the masterclass, you’ll receive:
A certificate of completion.
A curated list of 20 inspiring women or men (and their contact information) that you can reach out to for feature opportunities.
5 email templates including how to request an interview and how to pitch an editor your story.
A reading list with article and book recommendations that will improve your writing and knowledge.
The opportunity to publish an article on The W, with your name fully credited, which you can add to your portfolio.
The opportunity to ask Phadria 3 questions by email which she will respond back to and provide answers for within 48 hours.
Bobbi Brown; Conna Walker, Founder of House of CB and Mistress Rocks; Mariya Dykalo, Creative Director at Aspinal of London; Jo Malone CBE; Maria Hatzistefanis, Founder of Rodial Beauty; Samantha and Nicola Chapman, Founders of Real Techniques; Grace Beverley, Founder of TALA & SHREDDY; Bernicia Boeteng; actress Ella Balinska; Alexia Inge, Co-founder of Cult Beauty, Mille Kendall MBE, CEO of The British Beauty Council and Whitney Bromberg Hawkings, founder of FLOWERBX are just some of the names Phadria interviewed in her first year as an editor with 0 industry experience and no journalism degree, just a love for storytelling and a vision to make the women and men behind the biggest brands and decisions in the world, seen and heard.
In this live, 2-day virtual masterclass, on Friday 2nd and Saturday 3rd May 2025, journalist and editor Phadria Prendergast becomes your mentor and teaches you the ins and outs of features editing — the unconventional way. Whether you’re an aspiring journalist, a curious writer, or dreaming of running the features desk or your own magazine, this masterclass is your all-access blueprint to getting started, giving you 6 hours in total of knowledge, from the comfort of your home, wherever you are in the world.
DETAILS:
Day One: Friday 2nd May 2025
5:00 - 8:00 PM (British Summer Time)
12:00 - 3:00 PM (Eastern Daylight Time)
9:00 - 12:00 PM (Pacific Daylight Time)
8:00 - 11:00 PM (Gulf Standard Time)
9:30 - 12:30 AM (Indian Standard Time)
Day Two: Saturday 3rd May 2025
5:00 - 8:00 PM (British Summer Time)
12:00 - 3:00 PM (Eastern Daylight Time)
9:00 - 12:00 PM (Pacific Daylight Time)
8:00 - 11:00 PM (Gulf Standard Time)
9:30 - 12:30 AM (Indian Standard Time)
Included in the masterclass:
A live interview between Phadria and a feature
A 30-minute Q&A segment with Phadria
By the end of this masterclass, you’ll learn:
How to be a features editor for digital, print or podcast.
How to structure emails and social media messages that actually get responses.
The platforms you need to find the right contact details.
How to find contact details if you’re on a budget or resources are limited.
The art of research and finding the right angles.
How to speak to publicists and managers.
How to plan and execute a photoshoot.
How to construct compelling interview questions.
How to carry out an interview, ensuring the conversations flows and that you get the answers you’re looking for.
How to transcribe quickly and efficiently.
Basic editing and proofreading.
How to craft the story you’re telling and the different feature types including question and answer format, longform and profiles.
How to pitch your feature idea to a magazine, publication or editor.
How to build a basic online portfolio to showcase your work.
At the end of the masterclass, you’ll receive:
A certificate of completion.
A curated list of 20 inspiring women or men (and their contact information) that you can reach out to for feature opportunities.
5 email templates including how to request an interview and how to pitch an editor your story.
A reading list with article and book recommendations that will improve your writing and knowledge.
The opportunity to publish an article on The W, with your name fully credited, which you can add to your portfolio.
The opportunity to ask Phadria 3 questions by email which she will respond back to and provide answers for within 48 hours.