The copywriting toolkit every founder needs, because words shape your brand just as much as your product does.
This toolkit was created for the founders, side-hustlers, creatives and small business owners who wear every hat — including copywriter. Whether you’re writing your own product pages, building out your website, or staring at a blank Instagram caption wondering what to say, this guide will help you and your brand.
No fluff. No filler. Just the essential rules and proven formulas that will sharpen your writing and strengthen your business.
You can only get away with bad copy, grammar and punctuation for so long — if at all. At some point, it starts holding your brand back. Whether you’re trying to reach a new level of customer or keep the ones you’ve already earned, trust is everything. And let’s be real, no one’s handing over their money to a brand that can’t even get the basics right.
WHAT'S INSIDE:
How to define your brand’s tone of voice.
Audience-first writing strategies that connect and convert your customers.
Grammar rules every founder should know (without the fluff).
Common punctuation mistakes — and how to fix them.
Clear formulas for writing website copy that sells.
Tips for persuasive 'About' pages and homepage headlines.
SEO-friendly writing tips for business owners.
High-converting product description structures.
How to balance features vs. benefits in product copy.
Writing Instagram captions that stop customers from scrolling.
When to use short vs. long captions (and why).
Email subject line secrets that boost open rates.
Must-know rules on apostrophes, capitalisation, title case.
Sentence structure tips to make your copy stronger.
Quick copy checklists for websites, product pages, social & email.
WHO IT’S PERFECT FOR
Entrepreneurs launching or refining their brand.
Startups creating their first website or online store.
Founders handling their own social/email copy.
Creatives tired of second-guessing grammar, tone or structure.
Anyone who wants their copy to sound stronger, smarter and more like them.
BY THE END, YOU’LL KNOW HOW TO:
Write confidently in your brand’s tone of voice.
Avoid copy mistakes that make your business look unprofessional.
Sell your product or service with stronger, smarter words.
Tweak and upgrade your copy across every part of your business.
The copywriting toolkit every founder needs, because words shape your brand just as much as your product does.
This toolkit was created for the founders, side-hustlers, creatives and small business owners who wear every hat — including copywriter. Whether you’re writing your own product pages, building out your website, or staring at a blank Instagram caption wondering what to say, this guide will help you and your brand.
No fluff. No filler. Just the essential rules and proven formulas that will sharpen your writing and strengthen your business.
You can only get away with bad copy, grammar and punctuation for so long — if at all. At some point, it starts holding your brand back. Whether you’re trying to reach a new level of customer or keep the ones you’ve already earned, trust is everything. And let’s be real, no one’s handing over their money to a brand that can’t even get the basics right.
WHAT'S INSIDE:
How to define your brand’s tone of voice.
Audience-first writing strategies that connect and convert your customers.
Grammar rules every founder should know (without the fluff).
Common punctuation mistakes — and how to fix them.
Clear formulas for writing website copy that sells.
Tips for persuasive 'About' pages and homepage headlines.
SEO-friendly writing tips for business owners.
High-converting product description structures.
How to balance features vs. benefits in product copy.
Writing Instagram captions that stop customers from scrolling.
When to use short vs. long captions (and why).
Email subject line secrets that boost open rates.
Must-know rules on apostrophes, capitalisation, title case.
Sentence structure tips to make your copy stronger.
Quick copy checklists for websites, product pages, social & email.
WHO IT’S PERFECT FOR
Entrepreneurs launching or refining their brand.
Startups creating their first website or online store.
Founders handling their own social/email copy.
Creatives tired of second-guessing grammar, tone or structure.
Anyone who wants their copy to sound stronger, smarter and more like them.
BY THE END, YOU’LL KNOW HOW TO:
Write confidently in your brand’s tone of voice.
Avoid copy mistakes that make your business look unprofessional.
Sell your product or service with stronger, smarter words.
Tweak and upgrade your copy across every part of your business.
